Mastering the Art of Pitching a Story: A Guide by 5wh.com

 

Pitching a story is an art that combines clarity, relevance, and timing. Whether you're a journalist, PR professional, or independent writer, your pitch needs to grab attention quickly. Begin with a compelling subject line and lead with the most newsworthy aspect of your story. Tailor your pitch to the interests of the publication or editor, showing why it matters now. Avoid long introductions—get straight to the point with key facts. Include a brief bio and contact information, and always follow up professionally if you don’t hear back. At 5wh.com, we believe a great pitch isn’t about selling—it’s about delivering value with the right angle at the right time.

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